Players can receive a wide variety of benefits from being VIP. With each new level of VIP, new and better benefits are unlocked! Players can rank up their VIP Level by purchasing Diamonds in game.
The best part about VIP status is that it never expires! Once you achieve a VIP level, you have it forever! For a complete list of VIP perks, tap on the plus sign to the right of your Diamonds and then tap See Benefits.